Ash McHugh @ashleigh.mcq

FOUNDER & CHIEF CREATIVE OFFICER

I’m a creative at heart with an old soul. At the same time, I’m deeply driven and competitive when it comes to building brands that don’t just look good, but perform. With over seven years of experience in small business ownership, marketing, and creative direction, I’ve found my rhythm in balancing vision and strategy.

I take brands from concept to execution: developing identities, creating revenue-driven content, building websites, capturing stories through photos, and more. As I continue to grow SoulJoy Creates, my work and this business are built on a foundation of joy, bringing purpose to all that we do and create.

DIRECTOR OF BUSINESS STRATEGY & OPERATIONS

Orion McHugh

With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.