SoulJoy Collective:

WALK THROUGH THE JOURNEY OF DESIGNING AND SELLING OUR LATEST COLLECTION:

STEP 01: Ideas & Sketching

As our last collection before a loonnnggg pause, it’s vital that this collection captures the heart of the brand. The goal of this collection is to pay homage to the place SoulJoy started (Palm Beach, FL) and the mission at the root of all we do: sharing JOY!

STEP 02: Graphics & Color

At this step, we finalized a design for the front and sleeve of the garment & looked at it with several color combinations. We then chose final color combos based on market research and, of course, personal preference ;)

STEP 03: Finding the Right Garment

It’s important for us to find high quality garments with that match our design and brand from a texture and color standpoint. Once we found the garment, we checked with our printer on stock levels and made the order!

We had a BLAST with our content creation days & captured organic social content, photographs for multiple channels & quickly started utilizing the media and building excitement for the drop!

STEP 04: Content Creation & Marketing

Once the crewnecks officially released, it was quickly time to pack up and fulfill the orders (not an overly glamorous process, but nonetheless a huge part of the process that gets to be done with attention to detail and knowing they’re about to be in so many peoples’ hands makes me so happy!

STEP 06: Drop & Fulfillment

This part is important so I’m making it an official part of the portfolio. It might be a little thing, but celebrating all the little wins is soooo important, so dinner with friends & scrolling through the selfies people send me with their new crews <3 !!